Discover how Kem Krest solved a high-profile problem for one of the world’s largest automakers.

 

THE CHALLENGE: 

Key supplier falling short during a new product launch, causing a high-profile recall.

As the auto industry shifted to fuel-efficient vehicles in the 1990s, the manufacturer was first to market with an innovative transmission fluid. Chemically engineered, the fluid delivered higher performance, greater fuel efficiency, and better protection against wear and tear. But as demand grew, one of their key suppliers struggled to keep up. The manufacturer experienced shortages and poor quality that led to a high-profile recall. That’s when they reached out to Kem Krest.

THE APPROACH: 

Combining chemical blending and distribution capabilities to expedite production and delivery.

With millions of vehicles being affected, the automaker called Kem Krest for help. First, we worked directly with the automaker to understand the new chemical compound and performance requirements. Then, we sourced the raw materials and expedited delivery. Finally, when the materials arrived, everyone from engineering and compliance to packaging and distribution jumped into action. We worked around the clock to blend, package, label, and ship the 4 million quarts of fluid directly to the assembly line and to dealers nationwide.

THE RESULTS: 

Building long-standing partnerships through trust and reliability.

Being a successful market leader requires partners that you can trust. In this case, we helped the automaker quickly resolve the recall, protect its reputation, and accelerate new vehicle sales. But this is just one example. For more than 90 years, we’ve been their trusted ally. As one OEM leader said, “When we need something, I can depend on Kem Krest to get the job done.”